Jägermeister can only be enjoyed in one way: chilled down to -18 degrees. Only then does the full flavor of its 56 herbs unfold. Nevertheless, the Jägermeister bottle rarely finds its way into the icebox.

 

We were looking for a way to trigger a change in consumer behavior - and found the answer in the form of an innovative bottle design that is automatically placed in the freezer. Today, the Jägermeister Coolpack is available in several retail stores worldwide.